It is concentrated: Pure conditioning, contains no water or alcohol, does not dry hair.
It works instantly: Detangles as you rub it in and keeps on working, resulting in less grooming time and less product used, saving time and money.
It is a deep conditioner: Penetrates below the surface and restores moisture while strengthening hair, resulting in a natural shine with a soft texture.
It is long-lasting: Repels dirt, dust, and sand, resulting in a shine that lasts longer. Not oily.
It only takes a small amount: A small amount (about the size of a nickel) massaged into wet or dry hair will instantly detangle and deep condition. Continue to add nickel sized amounts and brush through until a rich, silky, smooth, shine appears.
It works on people, too: COWBOY MAGIC Detangler & Shine is a high quality cosmetic.